Why Melbourne?
Melbourne is home to a hugely diverse and vibrant economy. This makes it a fitting location for a meeting of public relations professionals from around the world - who work in and on behalf of a wide range of sectors and businesses.
Australia is considered to have one of the world's most advanced and innovative public relations markets, and is supported by the PRIA in advancing its standing both in Australian workplaces and communities, and in terms of professionalism.
Destination Melbourne
Voted many times over as one of the world's most liveable cities, Melbourne (the capital of Victoria) is celebrated for its friendly locals, efficient services, fine wine and dining, and world-class facilities.
Melbourne - a city of special experiences
No matter when you visit, there is always something special to see or experience; Melbourne is Australia's events capital and the city's atmosphere is even livelier when the Formula 1 Australian Grand Prix, the Melbourne Spring Racing Carnival or the Australian Open Tennis Championships are in action.
Melbourne boasts comprehensive transport systems, ultra-modern venues, and extensive accommodation for any event. Recognised as a major centre for research and development in the medical, science, technology, business and financial industries, Melbourne provides the perfect setting for today's meetings, incentive travel programs, conventions and exhibitions.
Melbourne - a bustling hub of culture
But it is within Melbourne's hidden laneways that the city really comes to life. Here you will experience the city's contagious passion for coffee at chic cafes, sample award-winning local beer and wine at boutique bars, and gain a unique insight into local culture by visiting independent art galleries.
The gateway to Victoria
A 60 to 90 minute drive will take you to a world away in regional Victoria - enjoy spectacular scenery and wildlife, take your pick from 100 local vineyards, rest and relax at an award-winning day spa, or tee-off at a world-class golf course.
Cosmopolitan Melbourne is a city on show and has everything you need to make your visit a fantastic experience from both a business and leisure perspective.