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2012 World PR Forum Summary
Sunday 18 November
The Research Colloquium at this year’s World PR Forum was a great success with 100 people turning out to hear the newest ideas and research in public relations in the beautiful surrounds of the Melbourne Convention &...
Delegates take an industry tour at the close of the 2012 WPRF
World PR Forum delegates found out that with the rapid development of the PR industry over the last few decades, an assumption that most practitioners have ‘done their time’ in a newsroom is far from safe.
The public relations industry tou...
Largest World PR Forum comes to a close
How do you top the first day of a World PR Forum that ends with dinner for 500 people? Particularly when dinner is at the iconic Melbourne Cricket Grounds with a spectacular sunset.
The answer is a program bursting with content and i...
Social program
Delegates will enjoy a number of networking opportunities, including an informal welcome reception at Eureka 89 as well as the annual Public Relations Institute of Australia (PRIA) Golden Target Awards presentation and forum gala dinner.
Daily catering
Lunches, morning and afternoon tea are included for fulltime and day delegates (on the day of their registration) and registered exhibitors and will be held in the WPRF Marketplace on Monday and Tuesday. Additional tickets are not available.
Welcome reception
PLEASE NOTE: the welcome reception is currently full- new registrations will be added to a waitlist and individuals will be contacted when places become available.
Join fellow delegates, renew old acquaintances and meet new colleagues for an informal evening admiring the glorious unparalleled views
spanning 360 degrees across Melbourne.
spanning 360 degrees across Melbourne.Numbers are limited at Eureka 89, so we strongly recommend delegates book early to avoid disappointment!
| Date: | Sunday 18 November |
| Time: | 1800-2000 hours |
| Venue: |
Eureka 89 |
| Price: |
Included in selected packages-please refer to registration entitlements |
| Additional tickets: | AUD80 per person for additional guests |
| Includes: | Drinks and canapes |
| Dress: | Business casual |
PRIA Golden Target Awards and forum gala dinner
As the hallmark event on the Australian PR calendar, the PRIA Golden Target Awards presentation brings together the creme de la creme in Australian public relations to recognise best practice within the industry.
Connect with colleagues and celebrate this year's most outstanding PR and communication campaigns before moving to the gala dinner within one of Melbourne's most memorable venues.
| Date: |
Monday 19 November |
| Time: | 1830-1915 hours (awards) 1930-2330 hours (gala dinner) |
| Venue: | Melbourne Cricket Ground |
| Price: | Included in selected packages-please refer to registration entitlements |
| Additional tickets: | AUD145 per person for additional guests |
| Includes: |
Transport, beverages, canapes and 3-course meal |
| Dress: | Lounge suit / cocktail |
| Transport: |
Return coach from MCEC |
RCG Benchmarking Breakfast
How well does your PR consultancy business perform as a business
compared to similar-sizes firms with the same industry focus as yours?
What should your gross margin percentage be if you're running a best-practice firm?
What are the industry norms for client and staff turnover rates?
What salaries are agencies paying staff at different levels (by company size)?
This year the Registered Consultancy Group is hosting an owner/manager-only breakfast at the World PR Forum to preview the key results of this year's benchmarking study.
All directors and senior managers of member and non-member consultancies are welcome to attend, irrespective of whether you submitted data to this year's study or not.
The aim of this breakfast is to provide you with some initial 'must know' business performance data that many RCG member firms rely on as part of their strategic and financial planning processes.
It will also be an opportunity to network with fellow managers and owners of consultancies from Australia and around the world.
This year, we are pleased to have secured Andrew McGregor to host the event. He is the former Global Chief Operating Officer of Text 100, a global technology specialist.
Andrew is also one of the original architects of the RCG benchmarking survey in Australia.
What should your gross margin percentage be if you're running a best-practice firm?
What are the industry norms for client and staff turnover rates?
What salaries are agencies paying staff at different levels (by company size)?
This year the Registered Consultancy Group is hosting an owner/manager-only breakfast at the World PR Forum to preview the key results of this year's benchmarking study.
All directors and senior managers of member and non-member consultancies are welcome to attend, irrespective of whether you submitted data to this year's study or not.
The aim of this breakfast is to provide you with some initial 'must know' business performance data that many RCG member firms rely on as part of their strategic and financial planning processes.
It will also be an opportunity to network with fellow managers and owners of consultancies from Australia and around the world.
This year, we are pleased to have secured Andrew McGregor to host the event. He is the former Global Chief Operating Officer of Text 100, a global technology specialist.
Andrew is also one of the original architects of the RCG benchmarking survey in Australia.
| Date: |
Tuesday 20 November |
| Time: | 0730 - 0845 hours |
| Venue: | Melbourne Convention and Exhibition Centre, room 220 |
| Price: | AUD60 |
| Includes: |
Hot breakfast, tea and coffee |
| Dress: | Business casual |
Closing drinks
Farewell friends and colleagues and reflect on the past few days over post-forum networking drinks.
| Date: |
Tuesday 20 November |
| Time: |
1730-1830 hours |
| Venue: | Main foyer, Melbourne Convention Centre |
| Price: |
Included in selected packages-please refer to registration entitlements |
| Additional tickets: | AUD15 per person for additional guests |
| Includes: |
Beverages |
| Dress: | Business casual |
Public relations industry tour
The industry tour will provide guests with
exclusive insights into major PR, media and communication leaders within
Australia. They will visit The Age, The Hub Melbourne and SBS Radio, plus
guests will have the opportunity to network with key leaders over an informal
lunch.
^These times are correct at time of printing but are subject to change.
| Date: |
Wednesday 21 November |
| Time: |
0900-1400 hours^ |
| Venue: | The Age, The Hub Melbourne and SBS Radio |
| Price: |
AUD100 |
| Includes: | Transport, light lunch |
| Dress: |
Business casual |
| Transport: | Return coach from MCEC |
Sponsors
Premium government partner
Digital partner
Silver sponsor
Bronze sponsor
Forum app sponsor
Global production partner
Industry partner
Official business newspaper
Forum supporter
Media partners
