Chair Professor and Head of the Department of Media and Communication and Director of the Center for Communication Research at the City University of Hong Kong, Lee Chin-Chuan, will share his expertise at the World PR Forum this year.

Lee Chin-Chuan was the Chair Professor of Journalism and Communication at the Chinese University of Hong Kong and National Chengchi University before he commenced his current professorship of Journalism and Mass Communication at the University of Minnesota.

With a keen interest in global communication, social theories and political economy of the media, he has authored, co-authored and edited seven books and more than 80 articles in English as well as seven books in Chinese. One of his recent publications, Global Media Spectacle; Chinese Media, Global Contexts, once again shows how Chin-Chuan connects both English and Chinese languages.

The World PR Forum, held for the first time in the Asia Pacific region, promises to deliver countless insights for public relations and communication professionals from all around the world to take home with them after this two day conference.

Need more? Other reasons the 2012 World PR Forum is a must to attend:

• Learn from some of the best minds in public relations and communication from diverse backgrounds in business, government and not-for-profit sectors.
• Be challenged, inspired and empowered to review and refine your own practice
• Build your public relations and communication toolkit at tactical, strategic and leadership levels.
• Connect and network with other professionals from around the world.
• Help shape the future of public relations and communication.
• Experience and explore Melbourne, one of the world’s most livable, creative and ever-changing city.

More information can be found www.worldprforum.com or the World Public Relations Forum can be followed on Twitter and Facebook.