Category Archives: Edelman

Forum announcement

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Mr Richard Edelman’s appearance at the World Public Relations Forum will take place via videoconference. We’re very sad to report that Daniel Edelman, his father, is sick and in the hospital. Richard has expressed his regret at being unable to attend in person, as this would have marked his first visit to Australia in more than 15 years. However he is determined to fulfill his commitment to speak at the conference, and in a show of truly cross-border communication, will be presenting his keynote address live via two-way video link.

Given the change in plans, Richard’s speech will be followed by a facilitated discussion. While Richard speaks to us live from New York, we’ll be joined by Edelman Asia Pacific CEO and President, David Brain, and Edelman Australia CEO, Michelle Hutton, who will provide regional and local context for Richard’s challenge to the global PR industry.

Edelman Australia’s Chief Executive talks about WPRF

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Michelle Hutton is one of the Australia’s leading brand communication expert. Chief Executive of Edelman Australia, with over 20 years experience in the marketing and public relations industry, Michelle shares her wisdom on the role of PR and communication experts in a globalised world context.

In these videos she presents her perspective on the World PR Forum and its theme ‘communication without borders’.
Videos by Hunting with Pixels.

What does ‘communication without borders’ mean to you?

 

What does the World PR Forum mean to you? What is it about?

 

What drives you?

 

Has communication become more complex?

The World Public Relations Forum can be followed on Twitter and Facebook.

Social Media Knowlegde: Dan Kuseta interviews Edelman’s Digital Lead, Alex Lefley

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This November some of the world’s most renowned PR professionals will be descending on Melbourne for the World PR Forum.

The two day event will be a mix of panel discussions, talks and plenty of networking opportunities. Keynote speakers include Richard Edelman, Elizabeth Linder from Facebook and Brian Giessen, director at Social@Oglivy.

Alex Lefley from Edelman Australia, who will be present at the event, says that the worlds of PR and social are intertwined.

“PR and social are more interlinked than ever. At Edelman we talk about transmedia storytelling. Traditional media, hybrid sites, your own offering and social. It’s how you use all these together to tell a story.”

Lefley says the event is important because it brings the world of PR closer to Australia.

“Two of the last Cannes Lions have been won by an Australian campaign for a local product. We have some of the best creatives in the world here. The forum is an opportunity to hear from some of the thought leaders in the field.”

And of course, the chance for networking.

“When you get 700 PR’s in a room, there’s going to be some card swapping.”

The World PR Forum is on November 18 – 20 at the Melbourne Convention and Exhibition Centre. For more information and to book tickets visit worldprforum.com.

Posted By: Dan Kuseta on Social Media Knowlegde.

Communication without borders…or marketplace competition

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When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside.

Katie Sheppet, account executive at Edelman Melbourne, conducts an atypical PR Conversations tête-à-tête with John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF).

“Evidence: About 5,000 companies have signed on to the United Nations Global Compact, in which they pledge to operate in concert with the Compact’s 10 principles clustering in environment, human rights, labor rights and anti-corruption. And the related new trend to companies regarding “integrated reporting” is an obvious public relations “sweet spot.””

“In order to achieve global consistency of messages and outcomes, many top corporate communication officers must organize, coordinate, motivate and reward hundreds of employees spread all over the globe.”

Check out the full interview which was first published on PR Conversations here.

Richard Edelman to speak at Forum

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Richard Edelman joins the pool of high calibre public relations and marketing professionals presenting at the World Public Relations Forum, in Melbourne from 18-20 November 2012.

Richard was named President and CEO of Edelman in September 1996. Under Richard’s leadership the agency has garnered many of the industry’s top accolades. In 2012, Edelman was added to the Advertising Age’s “Agency A-List” for a second consecutive year. Only one year earlier, Adweek named the firm “PR Agency of the Year”. Edelman also earned comparable awards from The Holmes Report (2011 Global Agency of the Year) and PRWeek (both 2011 Large PR Agency of the Year and 2011 Large UK Consultancy of the Year). In 2009, Edelman was Advertising Age’s top-ranked PR firm of the decade and in 2010, The Holmes Report named it “Agency of the Decade”.

Richard has extensive experience in marketing and reputation management with current assignments for Hewlett-Packard, SAP and PepsiCo. He has counselled several countries, including Egypt, Israel and Mexico on their economic development programs.

Do not miss your chance to hear Richard sharing his experience and insight acquired from his impressive public relations industry experience, spanning more than three decades.