Mr Richard Edelman’s appearance at the World Public Relations Forum will take place via videoconference. We’re very sad to report that Daniel Edelman, his father, is sick and in the hospital. Richard has expressed his regret at being unable to attend in person, as this would have marked his first visit to Australia in more than 15 years. However he is determined to fulfill his commitment to speak at the conference, and in a show of truly cross-border communication, will be presenting his keynote address live via two-way video link.

Given the change in plans, Richard’s speech will be followed by a facilitated discussion. While Richard speaks to us live from New York, we’ll be joined by Edelman Asia Pacific CEO and President, David Brain, and Edelman Australia CEO, Michelle Hutton, who will provide regional and local context for Richard’s challenge to the global PR industry.