Stakeholder-centred communication in global organisations—Monday 19 November 2012

The first day of the business program at the 2012 World PR Forum will include a close look at stakeholder centred communication in global organisations.

Facilitated by Jean Valin, the session will include Allianz’s Director of Group Communications, Emilo Galli Zugaro, Phillips’ Andre Manning, Ketchum’s John Paluszek and Maria Cristina Milano from Enel Group. The panel will discuss a GA report on excellence in corporate public relations entitled “Who has seen the future? ” which will be released right after the panel session. The panel will explore the characteristics of nine companies and more specifically how the modern communicative organisation places the stakeholders at the hub rather than at the spokes of their communication efforts and how this involves more listening than talking.

The results of the study will contrast and compare how each company has tackled the many challenges of today’s social media dominated environment including how to align communications activities across continents, how CSR is a ‘way of life ‘ in successful organisations. Moreover, it will explore the critical role played by an open and transparent corporate culture in achieving goals and objectives and facilitate change.

With less than two months until the World PR Forum, it is shaping up to be an impressive event with 700 delegates from 24 nations and all continents already registered.

More information can be found at www.worldprforum.com or the World Public Relations Forum can be followed on Twitter and Facebook.