With a 23 year global career in communications spanning the Australian, Chinese, Asia Pacific, UK and South African markets, Ava Lawler will examine the opportunities, pitfalls and implications for the public relations profession as the world’s economic, industrial and political center of gravity shifts towards Asia during the coming century. The session will be facilitated by Mark Sheehan from Deakin University and Editor of the Asia Pacific Public Relations Journal.
Ava has spent almost 20 years of her career with Text 100 where she is currently on the Global Executive Leadership Team serving as its Global Consultancy Director.
She is leading the firm’s transformation to become a leader in global digital communications and consults directly to the CEO on business strategy and talent management.
Ava is responsible for the development of Text 100’s methodology and direction for its digital and integrated communications services offerings. In addition she acts as a senior level consultant to key clients and helps her teams with business advice, new business pitching and team mentoring.
During her career Ava has spent more than 13 years establishing and managing businesses either locally or across Asia Pacific.
After successfully establishing Text 100 in Australia in the late 90s, Ava was responsible for launching a sister brand, August.One Communications, which grew quickly with blue-chip clients and in this role, she lead the communications programs that surrounded the visits of both Bill Gates and Richard Branson during the period of the Sydney Olympics.
Client campaigns during Ava’s career include the Australian Sugar Industry, Bayer, Commonwealth Bank, IBM, Microsoft, Nokia, Seppelt Wines, SABIC, Telstra and Virgin Mobile.
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