The International Coalition for Public Relations Research Standards was formed earlier this year to create a broad platform of standards and best practices for public relations research, measurement and evaluation.
In an afternoon session on day two of the World Public Relations Forum, join John Croll, the chief executive of Sentia Media, and John Paluszek, the senior counsel of Ketchum and immediate past chair of Global Alliance, Michael Ziviani, the founder and chief executive of Precise Value and Kieran Moore, the chief executive of Ogilvy PR Australia as they present and explain the latest developments of these standards.
Hear more from John Paluszek about this crucial session for all PR and communication practitioners:
“ ‘Highly elusive, but existentially necessary’. That’s both the ‘Higgs Boson’ and public relations measurement of results. OK, a little hyperbole there. But still …”
“Like ‘Higgs’, public relations measurement has been pursued by experts for decades. Also like ‘Higgs’, public relations measurement can give ‘mass’, or heft, to all the elements of our practice. One more thing: Both explorations have been conducted with a variety of concepts and approaches. “
“Now, as with the pursuit of the ‘Higgs’, there may be the coalescence approaches in public relations measurement—mainly, the development of standards. And just in time, because many of the organizations that we work for are demanding better empirical evidence that their commitments are getting the results they need.”
“Not that these clients and organizations don’t respect public relations and our contributions to organizational success. With increasingly regularity, they are elevating the function in management, increasing expenditures and placing more value on organizational reputation and brand (our turf).”
“This high-importance subject will be examined at the Melbourne World Public Relations Forum in mid-November. But it’s only one of many program elements that are attracting registrants from around the world. That’s why I’m anxious to be there.”
—John Paluszek
More information can be found at www.worldprforum.com or the World Public Relations Forum can be followed on Twitter and Facebook.